Copywriting

Professional Copywriting Portfolio

It’s all storytelling — whether I’m capturing the feeling of a student’s first day on campus or painting a verbal picture of the perfect fairytale proposal. Sensory details, an emotional approach, and an authentic voice will bring your product (or service or cause) to life far better than forced buzzword-heavy marketing-speak.

I’ve had the privilege of working with many wonderful, creative, inspiring clients over my nine-year career. I write for print, the web, and video — beautiful scripts or guided interviews. Let my storytelling skills help you cultivate a stronger voice and better connect with your audience.


St. Edward’s University 2017 admission stream: Graduate Business

For this piece, I needed to adapt the “Intersection” voice (originally conceived for prospective undergraduate students) to appeal to the more mature prospective graduate student audience. I kept the original’s frank earnestness but toned down the playful asides.

St. Edward’s University 2016 admission stream: Viewbook

I came up with the initial campaign concept, “Intersection,” of which this viewbook is the most significant piece. I drafted almost all of the copy, with collaboration and feedback from my team; I also contributed feedback to the design and photography teams to ensure that the concept was applied consistently. …

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St. Edward’s University: Internships in Austin Video

We needed to convey to prospective students that going to school in Austin would put them in a central location for many internship and career opportunities. This video changed scope over the course of the project, involving many separate pre-interviews and a number of extensive video interviews. The resulting video captures the perspectives of student interns, their internship supervisors, and the university’s director of Career Services. I cut the story myself (with numerous rounds of revisions), then collaborated with the university videographer, who finalized my cuts and added b-roll.

Zale

summer-trends-ad

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A luxury jewelry corporation, Zale needed a copywriter to add romance and personality to what was otherwise a fairly sterile site. Engagements, weddings, and birthday celebrations deserve a little spice, so I developed a slightly over-the-top romantic style to paint an image visitors would love. Whether I was writing thousands …

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SaleAMP

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My client provided me with information about properties for sale, and I followed their precise guidelines to deliver a package of content (including landing page content and advertising emails), usually with a tight deadline. The properties ranged from ordinary townhomes to multi-million-dollar mansions, so I had to target my writing …

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modmedia.inc

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modmedia.inc runs three web zines devoted to the modern lifestyle. This client wanted to establish a particular voice and develop a web presence. To help them achieve both goals with their newsletters and websites, I conducted interviews with designers and architects, written up articles on related subjects, and helped edit …

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HomeAway

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My work for HomeAway ranged from informative articles to keyword-dense summaries, city vacation guides to keyword research and analysis. I wrote for the VacationRentals.com site, which uses a very familiar, conversational tone I needed to match. In addition to keeping a consistent writing voice, I had to come up with …

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