St. Edward’s University 2017 admission stream: Graduate Counseling

I needed to adapt the “Intersection” voice (originally conceived for prospective undergraduate students) to appeal to the more mature prospective graduate student audience. I kept the original’s frank earnestness, toned down the playful asides, and took a more nurturing tone to appeal to a prospective counseling student’s emotional motivations. This involved close collaboration with the design and photography teams, requiring me to edit my copy frequently to fit the needs of the piece. During the redesign of our graduate recruitment stream, I was officially promoted to head writer of all admission pieces, and the copy you see here is all my work.
Screen Shot 2017-07-18 at 9.40.41 AM

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