Zale

A luxury jewelry corporation, Zale needed a copywriter to add romance and personality to what was otherwise a fairly sterile site. Engagements, weddings, and birthday celebrations deserve a little spice, so I developed a slightly over-the-top romantic style to paint an image visitors would love. Whether I was writing thousands of product descriptions or bringing new life to the company’s series of wedding emails, I kept a consistent, friendly, engaging voice.

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